Ode to the cities that shaped my story.

I’m a Creative Strategy Lead with experience working across cultures, building a perspective that goes beyond one market, one mindset, or one way of thinking.

As a hybrid, I don’t sit in one role, I work across strategy, creative, and execution, building ideas that are rooted in insight and carried through with clarity. Over the past 7+ years, I’ve worked across APAC, Europe, and the Middle East, crafting integrated campaigns and brand experiences across categories like automotive, finance, beauty, tech, and culture. My approach sits between thinking and making: developing strong strategic directions, and translating them into work that feels real, relevant, and culturally grounded.

Having lived and worked across India, Singapore, Milan, and now Dubai, each place has shaped how I see the world, and how I work. From structure and ambition, to openness and exploration, to craft and aesthetics, to fast-paced execution and leadership, these shifts have built a perspective that is both empathetic and adaptable. I’m drawn to understanding people, questioning patterns, and constantly refining how I think, through work, personal projects, hosting workshops, and the small experiments that shape how I see and create.

I enjoy building with people. With experience leading creative teams, I push for projects that feel thoughtful and well-crafted, while mentoring teams to do their best work.