Netflix
CONCEPT DEVELOPMENT
ART DIRECTION
BRAND ACTIVATION
IMMERSIVE EXPERIENCE DESIGN
AT A GLANCE
For the launch of Netflix’s Bard of Blood in India, the challenge was to cut through a saturated entertainment landscape and move beyond passive promotion. Instead of a traditional press event, we turned the launch into an experience, placing audiences inside the world of the show. “Escape the Enemy Base” transformed influencers and fans into protagonists, navigating a high-stakes, action-driven escape scenario. The result was a press launch that didn’t just announce the show, it made people live it.
MY ROLE
Creative Associate: Led concept development, art direction, and experience design: crafting key touchpoints, environments, and interactive moments across the journey.
THE BRIEF
Create a high-impact press launch in Mumbai that builds awareness and excitement for Bard of Blood, driving buzz and earned media.
THE TENSION
Entertainment launches are predictable, press events talk about the show, but rarely make you feel it.
THE OPPORTUNITY FLIP
Turn passive viewers into active participants, letting them experience the show instead of just hearing about it.
THE STRATEGIC DIRECTION
Build an immersive, narrative-led experience that places the audience inside the storyline—blurring the line between content and reality.
THE INSIGHT
Indian audiences don’t just enjoy action, they aspire to step into the hero’s role.
THE CREATIVE CONCEPT
“Escape the Enemy Base,” an action-packed, escape-room experience where participants become operatives, navigating a hostile enemy base to complete their mission.
