Write them down
STBAILO: POINT 88
Campaign Concept
Italy
2022
UNIVERSITY: NABA, MILANO
MY ROLE: CREATIVE LEAD, Ideation, art direction, experience touchpoints, journey & design deliverables
CONTEXT
Stabilo Point 88 awareness and sell-out are higher among 13-29 y/o girls, and much lower among boys of the same age group.
OBJECTIVE
Increase awareness and sell-out of Stabilo Point 88 among the target segment of 14-29 y/o boys.
PROBLEM
🎨 14-29 y/o boys are not interested in buying colorful pens.
STRATEGIC DIRECTION
💡 Ideas are the foundation of success, the origin for dreams to come true.
INSIGHT
🪜 14-29 y/o boys are dreamers, ambitious, and desire to be successful.
THE IDEA
Ideas happen anytime, write them down. Ideas often come to us in unexpected moments and never make it to paper. They vanish. Stabilo Point 88 is the tool to make colorful ideas memorable.
Stabilo creates a fun, surprising and memorable campaign by capturing boys’ writing ideas with Point 88 in unexpected moments of their day. Example: while taking a shower, or working out.
CAMPAIGN
EXPERIENCE FLOW
EXPERIENCE TOUCHPOINTS
